In the summer of 1998, dance clubs around the world felt a shockwave of energy; a powerful surge of industry changing oomph that no-one knew was coming. This wave was called the ‘Cher effect’ and little did we know it would last indefinitely. When Cher’s song ‘Believe’ hit the charts and the clubs, no-one knew how to react; it was the first time that auto tune had been used to distort the voice of a singer and naturally it had a mixed reception.

Some called it revolutionary, the perfect combination of technology and acoustics to create something special, whereas others saw it as a cheap and lazy way for a singer to perform; the equivalent of an Olympic athlete opting to use steroids. Simply put, it’s a divided school of thought, but what can’t be denied by anyone is the popularity of auto-tune, as ever since that late 90’s summer, more and more artists are using it in their work.

So is auto-tune really as bad as they say it is? Or is it a genuine revolution of the music industry? Let’s take a look.

The Good

While many critics note the main feature of auto tune is the distorting effect it has on songs, the fundamental purpose of auto tune is in fact as a correctional tool. It blends off-key or flubbed notes to the nearest true semi-tone which produces the effect of perfect singing every time. This corrective effect is a lot harder to notice because when it’s used properly, it’s an inaudible process. Basically, the more off-key a singer is, the harder it is to hide the use of technology. Why does this make auto-tune good? Well because technology has been used to help artists well before auto tune came along and it actually works incredibly well in some cases.

You listen to Cher’s song and say you don’t love it just a little, it’s a classic! And auto tune helped make it that way!

The Bad

Of course, the main association auto tune has with music is producing awfully off-key songs as well as hurting the music industry as a whole. Because of the popularity of auto-tune, many feel the emphasis on how good a singer is has been cast aside for how technologically gifted they are. In the late 2000’s, many record labels were opting to pick up more hip-hop, R&B and pop acts so that they could turn that popularity into profit while leaving many of their loyal, more acoustic acts in the dust. Times magazine summed up this argument best with these words:

“It’s a technology that can make bad singers sound good and really bad singers sound like robots. And it gives singers who sound like Kanye West or Cher the misplaced confidence that they too can croon. Thanks a lot, computers.”

The Ugly

Auto-tune can now be accessed by anyone in the world, meaning anyone with dreams of becoming a singer can easily get closer to it. On the one hand, this is a brilliant thing; it promotes inclusivity and the idea that anyone can achieve their dreams if they want to. It also means that there is more of a chance to find a hidden gem in amongst a sea of unknown artists, and it can work to enhance a voice – as we’ve seen with countless artists such as Alice Cooper, Bon Iver and Eminem. Also remember the song ‘Blue’ by Eiffel 65? Well you can thank auto tune for that too.
On the other hand, the frequent use of auto tune could potentially block any good newcomers to the music industry with artists who can’t actually sing but whose voice sounds great all robotic. It also invites the idea of the work of a music artist being incredibly easy. Sing how you like in one end, a good song will come out the other sort of deal.

So with all those points in mind it seems that auto tune can either be an incredibly helpful tool that aids great talent in producing good music, or it’s an invitation to everyone who’s only singing experience is at their local karaoke bar to try and make it in the music industry. As the conclusion to this discussion, we leave you with the words of an anonymous Grammy award winning engineer:
“You haul out Auto-Tune to make one thing better, but then it’s very hard to resist the temptation to spruce up the whole vocal, give everything a little nip-tuck. Like plastic surgery, more people have had it than you think.”

Oh and because you asked for it:

Soho Sonic is a recording studio in London with over a decade’s experience in the music industry that accommodates musicians, record labels and media companies alike.

Rick Rubin is a producer that really doesn’t need an introduction; from his pioneering work with Run DMC and the Beastie Boys through to his classic recordings with Johnny Cash, he has cut a unique and inspirational figure in the world of music production. This month he started annotating song lyrics on the website Genius (formerly ‘Rap Genius’). He has poured forth his views on many songs that he worked on, including tracks by Kanye West, Slayer and Jay-Z, as well as the aforementioned Beasties and Johnny Cash. He has also commented on a number of tracks that he didn’t work on and his comments are often illuminating. We have trawled through his annotations so you don’t have to. Here is what we learned.

 1. Being a producer can be about giving an artist confidence in their own ideas

Recording the music is only half of what being a producer is about. Just as important is knowing how to get the best performance out of your artists. Rubin recently produced Damien Rice’s “My Favourite Faded Fantasy,” – the singer-songwriter’s first album in eight years. After such a lengthy break from writing and recording, Rice’s confidence was occasionally in need of a boost:

“I would try to help him finish or just help him get out of his own way. Sometimes I’d say “I don’t think this line is good enough.” But, in this case, he wrote a lot of things that were really good and he just never felt confident enough about them, so it was more about empowering him.”

Perhaps surprisingly, even the great Johnny Cash benefitted from the confidence Rubin had in him. When the producer started working with Cash, the singer was at a low ebb in his career:

“People didn’t care about Cash for a minute. People hadn’t cared for long enough that he was dealing with that reality. It’s like that with so many grown-up artists. They feel this fear of competing with themselves. The thing that he needed to know was that all he needed to do was make great music that reflected who he was at that moment. He didn’t need to compete with himself.”

Cash was at a point in his career, where he felt that all of his best work was behind him, but his work with Rubin sparked a late career renaissance. This was born out of the confidence that Rubin had for the project:

“We’re going to take as long as it takes, like it’s the most important thing in the world, and make the best record of your life. When I said that to Johnny, he looked at me like I was insane. It was just such a foreign concept that he could do something great. I think he was still in a mindset of like, “My chances aren’t good for having a number one single, so why would I write songs if I can’t have a number one single?” It was just changing the philosophy — none of that matters.”

2. It took a while to get Johnny Cash to record ‘Hurt’

The records that Cash made with Rubin are made up of covers, and both the singer and the producer came up with ideas for what those songs could be. Cash’s powerful cover of Nine Inch Nails’ ‘Hurt’ is undoubtedly one of his late-career highlights, but it was a song that he needed convincing to sing:

“There were a lot of songs that he needed to be convincing about. Eventually, he trusted me enough that if I felt strongly about something, he’d do it. I would send him compilations of CDs of songs to listen to, and I remember that on several compilations in a row, “Hurt” was the first song. There’s just something about it. I imagined him saying those words being very powerful.”

3. Sometimes, as a producer, you just need to not get in the way of the band

This is particularly true of Rubin’s work with Slayer:

“With them, it really is about, it’s so specific, what they do, that really so much of the job is just not getting in the way. As long as you don’t interrupt them being Slayer, it’s probably gonna be good. They have a flavor. It’s like the Ramones.”

Specifically, his super-tight recordings allowed the band to play faster and harder than any band had done previously. This is exemplified by his work on their ‘Reign In Blood’ album. In 1986, when the album was released, a lot of heavy metal was drenched in reverb and delay – Rubin got rid of all this, lending real clarity to the recordings – all that was left was the brutal playing of a band at the top of their game.

4. You can’t always predict whether a room will sound good

One of the main things you take away from Dave Grohl’s 2013 film on the Sound City studio in California is that it is, as Butch Vig says: “kinda dumpy”. Despite this, some of the greatest albums in rock history have come out of that studio. Rick Rubin recorded the Tom Petty album, ‘Wildflowers’ there:

“You could do a computer rendering of exactly what the best-sounding recording studio would be, and you could build it, and it still might not sound like anything. I mean, there are weird rooms that’ve been there for a long time, and a lot of people have recorded in them. Sound City is a good example. It was not very well designed, acoustically. But it sounded good!”

5. Rubin doesn’t like his hip-hop too slick

Surprisingly, Rubin isn’t a huge fan of The Chronic – the career-defining album of that other hip-hop heavyweight producer, Dr. Dre:

I never really listened to The Chronic. I guess I never liked smooth? Same with Puff, who really brought R&B into it. I preferred hip-hop when it was nothing like R&B. I love breakbeats and B-boy style drum machines. I never liked the slick stuff.

6. Sucker M.C.’s was a defining moment

You could never accuse Run DMC’s ‘Sucker M.C.’s (Krush Groove 1)’ of being too ‘slick’. Just brutal drum-machines and fierce flow, this track was a turning point in Rubin’s life, and therefore a pivotal moment in hip-hop history.

“Sucker M.C.‘s” was radical. It changed me. It was better than everything else.”

The track was produced by Russell Simmons. Shortly after ‘Sucker M.C.’s’ was released, Rubin and Simmons would form Def Jam – the label that defined hip-hop in the 1980s.

7. Sometimes you can’t compete with the magic of those first demos

There are numerous stories from music history where an original demo has captured some kind of magic that subsequent recordings just can’t capture. Lana Del Rey’s ‘Video Games’ is one recent example. Rubin experienced this on Johnny Cash’s ‘American Recordings’ – and had the nerve to put those demos out as a record.

“American Recordings was demos — it wasn’t even supposed to be an album. We recorded ideas, and then went into a studio with a band to play it again. And it wasn’t as good. When American Recordings came out, it was well-accepted. And Johnny couldn’t believe it. He could not believe it.”

8. Some of his greatest records just couldn’t be made today

The early days of sampling were a completely lawless free-for-all; it was the musical equivalent of the Wild West. Before artists realised how much money they could make from other artists sampling their records there was a real ‘anything goes’ atmosphere. Perhaps something has now been lost, as certain records from that era, by acts such as De La Soul, Public Enemy and the Beastie Boys could never be made today:

“I cleared the use of “Back In Black” with AC/DC and they loved it. But this was in the days where no one knew what sampling was. I remember playing it for Malcolm Young on headphones backstage at an AC/DC concert, and he was like, “Who played guitar on that?” And I was like, “I did.” I mean it’s a combination — there’s samples involved too, but I’m definitely playing. And I programmed the drums.

You couldn’t do it today.”

9. There is some great unreleased Kanye in the vault…

Apparently there are alternate versions of the songs on Yeezus that are as good as the ones that made it on to the album. In fact, Rubin and West have even talked about bringing out an alternative version of the album featuring some of these tracks:

“There are versions just as good as what’s on the album, just different. I know as a fan of the album, I’d like to hear that. Maybe some day, whenever he wants. But it exists! That shit exists.”

10. He doesn’t agree with Kanye on the best album of 2014 though…

Undoubtedly the biggest story to come out of this years Grammys was the fact that Kanye West was pretty unhappy with Beck getting the best album nod ahead of Beyoncé. However, it appears that Kanye’s producer doesn’t share his views:

“I absolutely love Morning Phase. Probably my favorite album of 2014. It’s definitely his best. I like it a thousand times better than Sea Change.”

Have you ever tried watching a film with the sound turned down? It sometimes only becomes apparent quite how essential the musical score is when you take it away. A musical score performs many functions, and we will discuss a number of those here. The composer Aaron Copland, who produced some classic film scores himself, divided the functions that film music can perform into five categories. By taking a look at each of these categories in turn, we can discover some of the wide variety of ways in which film music can affect an audience. Of course an audience won’t always know that they are being influenced, even manipulated, by the music – but don’t doubt for a second that they are. If you use the following tips when you put together your film score, you will ensure that your music takes on a powerful story-telling role in your film.

1. Create A Sense of Time & Place

Music can be a fantastic shorthand that can set the scene in a matter of moments. We hear the sound of a sitar and immediately we are in India, we hear Buddy Holly and we are in 50s America. The mind makes these connections without us having to think consciously about it – an audience can be transported instantly to a specific time and place before they have even seen an image. Here is an example from the opening of George Lucas’ American Graffiti. We actually hear the music before we see anything at all, and already we start to get a feel for where and when the film will be set.

Bill Haley & His Comets – ‘Rock Around The Clock’ from American Graffiti

2. Create Or Underline Psychological Refinements

We can use music to tell the audience what a character is thinking. Sometimes we know that a character is angry, and the music just underlines this fact. Other times, maybe the character isn’t showing any emotion at all, and this is when we can do some very interesting things with the score. Take a look at the clip below from the Royal Tenenbaums; the actors do very little, but the music tells us a story of unrequited love. We learn a huge amount about the on-screen relationship very quickly through the use of Nico’s ‘These Days’ on the soundtrack. You don’t necessarily need a song with lyrics to do this of course, although that is what has been done in the example below. In fact, when you are performing this technique and there are lyrics in your piece of music, you have to be careful not to be too literal or this can come off as a bit cheesy. Look for words that say what you are trying to convey in a more roundabout way.

Nico – ‘These Days’ from The Royal Tenenbaums

3. Use Music As A Neutral Background Filler

This may seem counter-intuitive. Why bother with music if it going to be ‘neutral’ – if it is not going to do anything? The great thing about this is that it means we can gradually transition the music out of being neutral, and into being dramatic, or tense, or sweet – often without the audience noticing. They will begin to feel a certain way without ever thinking about why. The clip below shows a classic example from Sunset Boulevard. The music sits below the voiceover, and becomes what is called an ‘underscore’. Of course it can then increase in presence at any time to emphasise some part of the on-screen narrative.

Franz Waxman’s score for Sunset Boulevard

4. Build A Sense Of Continuity

Quickly cutting from one location to another could be sonically quite jarring if all we had were sound effects. Music can smooth these transitions beautifully. Sometimes leaving a final chord ringing out over a change in scene can ease the audience gently into the next part of the narrative. The classic use of music in building continuity is of course in the montage, and montages don’t get better than this! Notice how we hear relatively few sound effects in this sequence – the sonic focus really is on the music.

Bill Conti – ‘Gonna Fly Now’ from Rocky

5. Underpin The Theatrical Build-Up Of A Scene

This is what we tend to think of when we think of film music; a score underpinning the story, making the drama more dramatic, making a love scene more intense. The chilling, atonal build behind Heath Ledger’s speech in the clip from the Dark Knight is a great example. It gives us a window into the Joker’s character (as per point 2 above), but it also underpins the narrative of his story, getting shriller, more intense and more manic as the story progresses. A great example of why Hans Zimmer is such a sought-after composer.

Hans Zimmer – ‘Why So Serious’ from The Dark Knight

Sometimes scoring the opposite of what is happening in the film can be even more effective. This probably isn’t a technique that should be used very often, but once in a while in can be extraordinarily successful. The torture scene from Quentin Tarantino’s Reservoir Dogs is a classic example of this technique; the violence onscreen seems even more brutal when you contrast it with the sunny pop of Stealers Wheel on the soundtrack. This final clip maybe not be one for the squeamish:

Stealers Wheel – ‘Stuck In The Middle With You’ from Reservoir Dogs

Photo Credit : Stretta

Studio Staple

Alongside EQ, reverb and compression, delay is one of the cornerstones of the producer’s toolkit. It is an effect that you will use in some way on most of your mixes, and often you will use it on a large number if tracks within a single mix. Here, we are going to discuss several creative ways in which you can integrate delay into your mix, and we will detail several ways in which you can use this effect as a creative tool.


Making Space For Delay In The Mix

‘Us & Them’ on Pink Floyd’s The Dark Side Of The Moon features probably one of the most famous uses of delay in music history. Take a listen to the track below. The delays feature from about 1:40.

What is so clever about this is not just the use of the delay, but the fact that the band leave space in the music so that you can hear the delayed vocal clearly. If you want to make a feature of delay in your music, think about how you can make space for it in your mix.


Being Creative with Buses and automation

It is often a good idea to set a delay up on an auxiliary channel, rather than using it as an insert effect. This technique has numerous advantages, not least when it comes to automation. Take another listen to the Pink Floyd track above. You will notice that the delay is only audible in between the sung phrases. Now clearly when this album was mixed, the delay level was dropped manually, but these days we thankfully have automation to make our leaves easier. If your delay level is too high it can often obscure a lead vocal, leading to rather messy results. Try keeping the delay level turned down until there is a gap in the vocals, when you can then bring the level back up without there being any danger of obscuring your lyrics.

There are various other tricks you can try when your delay is set up on an aux as well. Try adding some distortion to the delay signal, or perhaps a filter sweep… You can quickly obtain some very interesting results.

A final neat trick that can be utilised on any instrument, but is particularly useful on synths, is to use your delay bus to achieve a bigger sound. Pan your synth (or other audio track) to one side and send it to a bus that is panned to the opposite side. Set a delay at 100% wet, with a very short delay time on the bus, and perhaps EQ the channel slightly as well, so that it is easier to differentiate between the sounds on either side of the stereo field. You will hopefully find that you have a much bigger synth sound. This trick can also provide you with a really nice 80s style snare sound – it is certainly worth experimenting with!


Dub Feedback Loops

One of the genres most closely associated with use of delay is dub. Setting up a dub style feedback loop is relatively simple and can be used to add some fascinating textures to your mix. The basic premise is that you set up a delay channel that feeds back into itself, creating a constant sonic texture. You can then bring this texture in and out of your mix as you see fit. The original Jamaican dub pioneers did this live, more or less using the mixing console itself as a musical instrument. Watch dub producer Scientist perform such a mix below:

To create a feedback loop you first need to decide which audio track you want to send to the delay – we need to feed some kind of audio into the delay to get the feedback loop started. Once you have decided on this, set up a send from your audio track to an auxiliary track that has been set up with a ping-pong delay and a limiter. You then need to set up a send from this auxiliary track back to itself – this is how we set up our feedback loop. The delay plug-in can be set up more or less however you want, but make sure it is set to 100% wet. Perhaps begin with it set to triplets and with some of the low frequencies removed – these are fairly typical settings for dub. It is important to set up a limiter too, as the feedback loop can build to speaker-busting volumes if allowed to develop unchecked. Set the limiter to -0.2 dB or so, to stop the loop from getting any louder than that.

With all of this set up, you are ready to begin. Play your audio, and turn up the send on your audio track for just a moment, before turning it down again. This will send a brief snatch of audio to your delay channel, that will then start feeding this audio back to itself. Turn the send up on your delay aux to boost the level of the feedback loop, and turn it down again to allow the loop to decay. It is possible to create some really interesting sounds this way, and you can obviously add more effects to the channel to take the sonic manipulation even further.


Changing The Pitch Of The Echoes

One interesting feature of many digital delays is that the pitch of the echo changes as you alter the delay frequency. This is an emulation of an effect that was produced when using tape delay. To change the rate of delay when using tape, the actual playback speed of the tape had to be altered, causing the change in pitch. This was quickly seized upon as a creative tool, and many tape-modelling digital delays have therefore copied this quirk, so that producers can continue to play with this idea. It is certainly a way of adding an interesting sound to your mix, and can be very effective when used in conjunction with a feedback loop, as described


Our Delay-Based Reaktor Ensembles:

We have some really nice delay-based sweets that will help your creative juices flow. They are all part of Musicrow Golden Ensembles – The Complete collection to NI Reaktor. Check them out!

Crow Tape Echo – Vintage Classic Delay Sound

Tape Echo Reaktor EnsembleCrow GrainD Lay – Granular Delay

Granular DelayCrow Magician – Multi-Tap Delay

Magician Multi-Tap Delay